Lessons from Zippo lighter
1. Tried to cooperate with a Swiss watch company but failed.
2. Introduced new products such as belts, pens but failed.
3. Lifetime warranty is an advantage.
4. New marketing strategy to young people in live music concerts and succeeded.
5. Targeted to young women with different designs and succeeded.
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Learning levels 1, 2, and 3 Learning levels 4, 5, and 6 References http://www.cccs.edu/Docs/Foundation/SUN/QUESTIONS%20FOR%20TH... -
I. Five different ways to answer a question II. Use SOLO strategies to explain our thinking and reasoning III. SOLO Taxono...
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